​The Fanzone, Milton Keynes was built in Campbell Park, a huge tented village with a big screen for community viewing of matches, sports bars,  a host of sports related activities, funfair and food court that all catered to people’s needs for a fun day out.  The Parks Trust organised a community Haka with groups and individuals attempting to perform the largest Haka ever, a world record sadly not achieved, but great fun was had by all the participants
The Stables and The Parks Trust organised performance events for the evenings following the match days which included the spectacle Clash of the Drums where performers ‘battled’ their way from Campbell Park to The Point for a drum and firework stage extravaganza. A 1970s /80s night saw many fans arrive in period costume to sing and dance the night away. The fanzone grand finale was a Will Young pop concert enjoyed by many fans and visitors alike.

​Fanzone Stats:
Over 20,000 Fanzone visitors over 11 days
• £30K worth of media coverage
• 35,000 Rugby Events Guides Distributed
• 442 Kids from 19 local schools visited the Fanzone as part of legacy project
• Over 750 people took part in MK Haka
• 63% of residents surveyed thought the Fanzone was a positive addition in Milton Keynes
 
Visitor Survey Highlighted Results
Of 333 respondents (sample taken at the Fanzone via face to face interviews)
• 69% fell into expected visitor demographic age group 25 – 54
• Visitors came from at least 13 different countries
• Day of MK Haka (10th October 2015) saw the most diverse day with 26% visitors from BAME grouping
• 56% of people attended with family, 33% with friend groupings
• 59% of Fanzone visitors attended a Rugby World Cup match at stadiummk
• Key words used by visitors to describe their Fanzone experience include: Atmosphere, Festival Feel, Family Friendly and Great for MK
• 44% of respondents had not been to an event in Campbell Park previously